We continue to create premium value to all of our adult smokers, looking for exceptional smoking pleasure regardless of the segments and price brackets we are competing in. In the higher market segment we focus on consumers looking for “Bon Vivant” relaxation and style.
Our success derives from our passion for tobacco and the harmony of tradition combined with a New Generation management approach.
In view of our mission 5 priorities reflect the fundamental values shared by all of our associates:
Our business model is based on a vertically integrated corporate structure, the best management practices of international players and trust in our people, their knowledge, expertise and loyalty toward the owners, peers and fellow employees.
We constantly improve our competitiveness by improving effectiveness and efficiency in all areas of operation, in order to preserve sustainable growth by serving and meeting the interests and needs of our consumers and stakeholders on a profitable way.