In 2024, Continental Tobacco Group achieved remarkable growth and developments, making it the largest employer in the region. Over the past year, the company’s workforce increased by 15%, reaching 1,000 employees, including those working at affiliated companies operating on-site. Meanwhile, its gross revenue reached HUF 84.5 billion, reflecting a 9.5% increase compared to the previous year. The tobacco company is planning further investments at its Sátoraljaújhely plant this year to lay the foundation for continued growth.
Continental Tobacco Group had a successful year. The long-established Hungarian tobacco company expanded its average statistical workforce by 84 employees, marking a 15% growth, bringing the total number of employees within the group to over 750 in Sátoraljaújhely by the end of December. The company’s domestic and export gross revenue rose to HUF 84.5 billion, reflecting a 9.5% increase compared to 2023. While the final pre-tax earnings data is not yet available, it is expected to exceed last year’s level, further strengthening the company’s stable market position.
The company also achieved significant success in international markets: with its filtered cigarillo products, it secured a market-leading position in Hungary, Spain, and Greece. Its export performance grew dynamically, with cigarette exports increasing by 80% and cigarillo exports rising by nearly 5%.
Csaba Füzi, CEO of Continental Tobacco Group, stated: “The past year has been extremely successful, both in terms of the company’s financial results and industrial developments. The evolving Hungarian and international markets continuously present new challenges, but thanks to our flexible business model, ongoing developments, and our employees’ dedication, we continue to overcome obstacles successfully.”
The company’s continuous investments also contribute to its growth. In 2024, Continental invested a total of HUF 3.5 billion in various developments. Among the key projects completed last year was a HUF 1.2 billion energy efficiency program, which included modernizing manufacturing buildings and installing solar panels. These upgrades will cover 15% of the company’s total energy consumption starting in February. Additionally, a 1,200 m² warehouse was built at the Pataki Road industrial park, fully funded by the company without any subsidies or loans.
In 2025, Continental plans further developments, including constructing a new 3,600 m² finished goods warehouse, which is expected to be completed by the end of the year.
Continental Tobacco Group operates a uniquely vertically integrated system in the domestic tobacco market, covering the entire process from tobacco cultivation to processing. Despite market decline, the company remains committed to preserving Hungary’s tobacco-growing traditions. As part of this effort, Continental Tobacco Group organizes an annual open day for tobacco growers. This year’s event, held on March 7 in Sátoraljaújhely, focused on the key challenges facing the tobacco industry, including combating the black market, addressing plant protection issues, and introducing the latest technological solutions. The primary goal of the event was to facilitate discussions between industry experts and growers to explore challenges and possible solutions together.
